Creating a stunning lookbook is one of the most essential steps for fashion brands today. Whether you’re preparing for a seasonal drop, launching a new collection, or refreshing your e-commerce visuals, your lookbook is often the first touchpoint for your audience—and it has to look good.
But here’s the problem: traditional photoshoots are time-consuming, expensive, and logistically complex.
We’ve spoken with countless fashion brands, and the pain points are always the same:
- High production costs — Studio rentals, models, stylists, photographers, post-production... it adds up fast.
- Limited flexibility — Once you shoot, that’s it. If you need to update a style, tweak a pose, or change a model, you’re looking at a reshoot.
- Scalability issues — If you’re managing hundreds of SKUs or want to localize your campaigns for different markets, traditional shoots just don’t scale.
- Long lead times — Planning and executing shoots takes weeks (sometimes months), delaying your time to market.
Say Hello to Vella — The Smarter Way to Build Lookbooks
Vella is a virtual try-on service that flips the script on how fashion brands create visuals. Instead of hiring a full crew and locking down a location, all you need is:
- Input person image (this can be a model, influencer, or even a brand-specific AI persona)
- Input garment images from your product catalog
Vella then generates hyper-realistic visuals of the person wearing the selected garments—with incredible attention to detail.
Why Vella is Different from Other Image AIs
While many AI tools can generate decent images, they often fall short when it comes to the fine details that matter in fashion: logos get blurred, embroidery disappears, and textures look artificial.
Vella was built specifically for fashion, and it preserves every intricate detail of your garments—from stitching and fabric texture to brand logos and shape. Whether it's leather goods, tailored coats, or delicate lace, what you see in the product image is what appears in the final output.
And it doesn’t stop there.
- Works across diverse body types and poses
- Handles real-world scenes, not just studio backdrops
- Adapts to your brand’s visual identity
- Generates both stills and videos for richer content
Scale Your Productivity, Not Your Costs
Imagine generating dozens (or hundreds) of on-brand lookbook images and videos in a fraction of the time and budget of a traditional shoot. Want to test how a product looks on different models? Done. Need visuals for a last-minute campaign? No problem.
You can even create your own custom AI model that matches the features, expressions, and poses you want—perfect for building a consistent brand face across campaigns.
The Bottom Line
Vella helps fashion brands break free from the limitations of traditional content creation. Whether you're a startup building your first collection or an established brand with global scale, Vella gives you the creative freedom to experiment, iterate, and showcase your products in the best possible light—without sacrificing quality or blowing your budget. Vella is not a replacement
Ready to create your lookbook, the smart way?
Stay tuned!
Or shoot me an email at alex.kwon@omnious.ai for more information.
