Problems the company wanted to solve
- To come up with good ways to help sellers efficiently operate their services.
Results after implementing Automated Product Tagging
- The sellers’ work hours have been reduced by 34% after automating product registration.
- Search accuracy increased, resulting in a 61% increase in product exposure.
B-Flow provides an integrated shopping mall management solution that makes complicated shopping mall operations of large online sales channels easier. Within two years of its launch, the platform passed 130 million USD in accumulated transaction volume, 8,000 sellers, and 7 million product data.
Point 1. Implemented a function that automatically registers product information, increasing the operational efficiency of sellers.
‘B-flow’, a solution that integrates fashion channels run by Brich, has 8,000 fashion sellers. B-flow’s core value is to help sellers by making the process of entering, managing, and selling products easy in open markets and integrated malls. To solve sellers’ biggest pain, which is the hassle of registering new products, they’ve integrated Automated Product Tagging.
- Easy product registration with just one image
As most of the sellers run their own businesses, reducing work in even a small area can provide a lot of value to the sellers. B-flow identified the sellers’ pain points and integrated the Automated Product Tagging solution to meet their needs. As a result, sellers can now just upload a product image, then AI will automatically analyze it and include its attribute values. This made the product upload process much easier.
- Resolving difficulties for O2O sellers
Among some B-flow sellers, although they have a strong offline presence, they did not transition their business online because of the uncertainties and inconveniences in the process. Product attribute tagging automation created a process that made online store management easier, which further solidified their core value proposition of ‘selling is easy’.
Point 2. 34% reduction in product registration lead time, and 78% increase in search accuracy
It takes a long time to manually register attribute values. After integrating Automated Product Tagging, B-flow’s sellers have seen a 34% reduction in the time taken to register new products with the help of the newly added automation process. Time was saved and work efficiency improved because labor-intensive tasks were automated. This also increased search accuracy by 78% and product exposure by 61%.
- A feature highly praised by sellers
After Automated Product Tagging was integrated, B-flow’s sellers praised the new feature for its convenience. This was because a system was established to preview product attributes analyzed by AI before they could register them, which helped sellers to accurately manage product attributes that were previously error-prone. The sellers were left happy not only because they have seen a 34% reduction in time to register new products, but the chances of products being exposed also increased.
