Naver Z, OMNIOUS.AI sign MOU to join forces for fashion AI in metaverse

OMNIOUS.AI, the leading e-commerce AI solution provider, announced on November 17, 2022 that it has signed an MOU with Naver Z, the operator of global metaverse platform ZEPETO. ZEPETO has over 340 million users in 200 countries, including South Korea, the US, France, and Japan.OMNIOUS.AI, the leading e-commerce AI solution provider, announced on November 17, 2022 that it has signed an MOU with Naver Z, the operator of global metaverse platform ZEPETO. ZEPETO has over 340 million users in 200 countries, including South Korea, the US, France, and Japan.

This MOU will allow ZEPETO to strengthen its fashion content and improve user experience while allowing OMNIOUS.AI to expand into metaverse. Both companies agreed to fully leverage their technological assets and capabilities in line with the fastest-growing, virtual reality-based metaverse ecosystem.

OMNIOUS.AI is a company that has AI-powered image tagging and product recommendations technologies. Its technologies detect fashion product images, including clothes, shoes, and accessories, and automatically extract approximately 1,000 attributes such as style, fit, color, and print.  In particular, OMNIOUS.AI is best known for offering services like image-based product recommendations and personalized recommendations to e-commerce companies. On top of that, the company secured original technologies to sense fashion trends on social media. It also has AI technology that offers outfit sets after being trained with data on fashion influencers’ outfits.  With these technological capabilities, OMNIOUS.AI plans to structure fashion outfit data within metaverse by using the partnership with Naver Z as a stepping stone and expects AI technologies to empower ZEPETO to strengthen creators’ capabilities and offer more personalized content experience.

“As global luxury brands and creators are diving into the metaverse, digital generations consume content across the real and virtual world.” said Jaeyoung Jun, CEO of OMNIOUS.AI. “We are excited that our partnership with Naver Z will play a pivotal role in bridging reality and virtual world by utilizing data on fashion and standardizing AI technologies in the open metaverse platform.”

“ZEPETO is one of the most active virtual fashion marketplaces in the world where millions of virtual items designed by creators are sold every day. Our partnership with OMNIOUS.AI will allow ZEPETO users to purchase virtual items that match their avatars a lot easily.” said Ricky Kang, Head of Business at Naver Z.

Through this MOU, the two companies plan cooperation in gradual stages to develop and apply essential AI technologies that can drive creator and user activation.