How Meliz implemented a search system that shortens the purchase journey

I've tried a lot of fashion apps, but nothing has been as good as this one. I find the search function very useful as well.
- Meliz Shopper -

Problems the company wanted to solve

• The company wanted to improve its system to help customers find the products they want fast.

Results after implementing the ‘Camera Search’

• Customers can now find items they want with just one image.
• The company’s search system became customers’ favorite part of the shopping journey.

Meliz is a fashion-specialized search platform where products from 7,000 brands across the world can be searched and purchased. Meliz’s total download count has surpassed 1.6 million within just 9 months of launch, and MAU has reached 800,000 users.

Point 1. Search for products you want with just one image

Meliz gathers and provides data on fashion e-commerces selling branded fashion products such as luxury, premium, designers, and SPA in one app. The app helps customers find vendors where they can purchase the items they want at the lowest price. This means product search and price comparison services are essential. More than just a simple text search, the company allows customers to find items worn by influencers with a single photo.

• Improved search bar

A Camera Search icon was added to the right side of the search bar. Having this feature has resulted in fewer customers churning due to being unable to find the products they want with text-based search.

• Image search support

Search efficiency has been improved because users can immediately find products by uploading a photo or inserting a link of a product they want.

Point 2. Search system that satisfies customers.

Meliz’s Improved search service has resulted in better customer satisfaction scores. The company has received high praise after being recognized as a shopping app that lets users find the products they want fast.