How Ably provided highly accurate similar item recommendations that satisfied their customers.

AriBaek / Content Marketer -

OMNICOMMERCE enabled us to standardize product attributes and optimize our filters. Visual Recommendations also improved our app usability significantly.
- ABLY CEO, Sukhoon Kang -

Problems the company wanted to solve

  • Optimize the purchase journey by hyper-personalizing vast amounts of product data.

Results after integrating the ‘Visual Recommendations’

  • Automatically classified shoes, bags, and even jewelry from a single image
  • Satisfied customers with accurate results from visual AI.

Point 1. Integrated the ‘Visual Recommendations’ solution to provide hyper-personalized recommendations.

In the highly competitive e-commerce market, the goal of all e-commerce is to gain a differentiated competitive edge. To achieve this goal, Ably aimed to optimize the purchase journey by providing a personalized shopping experience. They felt the need for an AI-based hyper-personalized algorithm and decided to integrate OMNIOUS.AI’s ‘Visual Recommendations’ solution to execute the strategy.

  • Prevented churn due to out-of-stock items

Even if the product the customers are looking for is out-of-stock, Ably enabled the customers to continue their shopping journey by recommending different similar items.

  • Increased purchase rate and customer stay time

By recommending similar products to the items the customers want, they encouraged more purchases and increased their stay time.

Point 2. Automatic classification of shoes, bags, and accessories from one image.

Ably wanted to provide their vast amount of product data to meet the needs of their customers. They provided similar item recommendations by using the OMNICOMMERCE solution that immediately identifies fashion items in images including shoes, bags, and accessories.

  • Identifying various fashion products

Ably improved the system using a Visual AI engine that automatically identifies fashion products within images and then recommends similar items. From a single image, they were not only able to identify clothing, but also shoes, bags, jewelry, and accessories.

Point 3. Effectiveness of accurate visual AI experienced by customers.

  • 20/07/21 ⭐⭐⭐⭐⭐
    It was pleasing to use this app because of the sheer variety of products and convenience of finding items using product recommendations carousels!
  • 20/07/18 ⭐⭐⭐⭐⭐
    It is so easy to find the clothes I’m looking for because they give you similar item recommendations from the search results page!

Above all, ‘Visual Recommendations’ was said to be the most satisfying factor for Ably customers. Customers left high ratings for the ‘Visual Recommendations’ feature in Google Play Store, and they expressed satisfaction with the novel and intuitive shopping experience provided by the visual AI.