How ABC Studio became Vietnam’s No.1 shopping app.

Problems the company wanted to solve

• The company needed a way to efficiently manage its overseas workforce while quickly following the trends.

Results after implementing Automated Product Tagging

• The lead time was reduced by 60% with Automated Product Tagging.
• The app's usability is maintaining an average 5-star rating.

ABC Studio, a leading style tech startup in Vietnam, runs the women’s fashion shopping app ‘Stylebox’. Within just 4 months of launching, Stylebox has taken first place in Vietnam’s women’s fashion shopping app and continues to grow rapidly.

Point 1. Automation that reduced lead time by over 60%

ABC Studio entered the global market and had a lot of concerns about how to efficiently manage overseas manpower. The first thing the company did was to automate repetitive manual tasks using the Automated Product Tagging solution of OMNICOMMERCE.

• Tagging tasks reduced to 1 minute

Before using OMNICOMMERCE, merchandisers scrapped and registered tags and information of products of over 1,000 brands, and it took about 3 minutes to register a product. After using OMNICOMMERCE, they were able to complete the task within 1 minute including the inspection stage.

Point 2. App’s usability maintains an average rating of 5-stars

ABC Studio’s StyleBox is receiving high praise from Vietnam’s app store. Within just 4 months, the app has taken first place in the shopping app category and has become a very popular app as they maintain an average 5-star rating.

• Search result relevance perceived by users
  OMNIOUS.AI’s Automated Product Tagging ensured that tags were inserted consistently, which increased search result relevance. After implementing the solution, the app’s usability review has also improved.